Identity Design

Refreshing a holiday tradition that generations of Calgarians call their own. ZOOLIGHTS sign installation at Calgary Zoo entrance For many Calgarians, ZOOLIGHTS is more than an annual event. It's a family tradition. Every holiday season, visitors bundle up, wander beneath millions of lights, and create memories they'll carry with them for years to come. The opportunity wasn't to reinvent ZOOLIGHTS. It was to refresh a beloved brand while preserving the nostalgia, wonder, and