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Case Studies

Unveiling Creative Marvels: Dive into Cheeky Canvas' Most Impactful Design Projects


Environmental Graphics

Revolutionizing Spaces:

How DIRTT's Showroom
Redefines Design Possibilities

The DIRTT Experience Center (DXC) in Dallas aimed to showcase the endless possibilities of building with DIRTT. Inspired by the boundless landscape of Texas, our goal was to create an immersive experience...

DIRTT Construction Systems | Plano, TX

Environmental Graphics

Revolutionizing Spaces: How DIRTT's Showroom Redefines Design Possibilities


The DIRTT Experience Center (DXC) in Dallas aimed to showcase the endless possibilities of building with DIRTT. Inspired by the boundless landscape of Texas, our goal was to create an immersive experience for guests, inspiring higher education institutions to explore the innovative DIRTT construction system for creating better spaces. Through collaboration with the product development team at DIRTT, we embarked on a brand marketing and graphic design journey to transform the DXC into a visually captivating and informative destination.

Creating an Interactive Education Space 


To engage visitors and highlight DIRTT's solutions, we developed an interactive tour of the Education space within the DXC. This touch screen experience emphasized the innovative aspects of DIRTT while encouraging guests to explore the system's potential. By showcasing how DIRTT could enhance higher education environments for students, staff, and campuses, we aimed to spark conversations about building better spaces.

Aligning Design and Purpose


Just as our DIRTT's clients face the challenge of designing a new space, we asked: What does DIRTT want to achieve with the DXC? How can we make it both practical and visually impactful? Collaborating with the internal design team at DIRTT and global architectural design firm, Gensler, we explored the influence of nature and biophilic design in Texas. The vast landscape, sun-bleached color palette, and the integration of natural elements all influenced the look and feel of the DXC. 

Pushing the Boundaries of DIRTT


Through strategic brand marketing and graphic design, we transformed the DIRTT Experience Center in Dallas into a visually striking, immersive, and informative destination. By aligning our design with the influence of Texas's landscape and nature, we showcased the full potential of DIRTT. The DXC served as a testament to DIRTT's commitment to pushing boundaries, providing versatile spaces, and incorporating the latest innovations. This project not only reinforced DIRTT's expertise but also empowered their clients to embark on transformative journeys in their own spaces.

Connext Event Design

Transforming Trade Show Engagement

How Cheeky Canvas Delivered an Immersive Brand Experience for DIRTT's Connext Event


DIRTT, a leading industrialized construction manufacturer, aims to make a lasting impression on attendees at their annual Connext Trade Show in Chicago. Our mission was to ensure a cohesive brand experience and maximize engagement. Cheeky Canvas provided comprehensive support, including creating graphics for the event website, delivering creative assets for a seamless virtual check-in process, designing impactful environmental graphics, expressing DIRTT's value propositions through interactive digital experiences, introducing NFC business cards for networking, facilitating on-site social media coverage, and conducting follow-up communications to guests and partners.


Website Graphics and Brand Consistency


Cheeky Canvas played a crucial role in shaping the visual identity of DIRTT's Connext Trade Show. By creating captivating graphics for the event website, Cheeky Canvas immediately captured the attention of potential attendees and communicated the event's purpose and value. The graphics were meticulously crafted to reflect DIRTT's brand aesthetics, ensuring a consistent and recognizable experience for visitors.


Seamless Virtual Check-in Experience 

Supporting DIRTT's implementation of a virtual check-in system Cheeky Canvas helped simplify the registration process and enhanced attendee experience. By seamlessly integrating DIRTT's branding elements into the virtual check-in platform, we created a cohesive brand journey from the moment guests arrived. This user-friendly interface not only saved time for attendees but also showcased DIRTT's commitment to innovative and efficient solutions.

Impactful Environmental Graphics


To transform the physical space into an immersive brand experience, Cheeky Canvas designed and implemented captivating environmental graphics. These graphics effectively conveyed DIRTT's value propositions, showcasing their unique processes and solutions. By strategically placing these visuals throughout the venue, Cheeky Canvas ensured that attendees were constantly immersed in the world of DIRTT and its innovative approach to interior construction.

Engaging Digital Experiences


Cheeky Canvas utilized a combination of motion graphics and leveraged DIRTT's B-roll library to create interactive digital experiences that captured attendees' attention and deepened their understanding of DIRTT's offerings. Through engaging displays and multimedia presentations, guests could explore DIRTT's value propositions, learn about their construction process, and witness the transformative power of their solutions. This experiential approach left a lasting impact on visitors and reinforced DIRTT's position as an industry leader.

Enhanced Networking with NFC Business Cards


To facilitate networking and strengthen client relationships, we worked closely with DIRTT's sales team to introduce NFC (near-field communication) business cards. These innovative cards allowed attendees to exchange contact information seamlessly with a simple tap, eliminating the need for traditional paper-based business cards. This technological advancement not only enhanced efficiency but also demonstrated DIRTT's commitment to sustainability and cutting-edge solutions.

On-Site Social Media Coverage


Cheeky Canvas actively supported on-site social media coverage during the Connext Trade Show. By creating engaging content and leveraging social media platforms, Cheeky Canvas increased brand visibility and generated excitement among attendees and the wider online audience.

Through comprehensive support, Cheeky Canvas helped DIRTT create an exceptional brand experience at Connext. From designing graphics for the event website to implementing NFC business cards and supporting social media coverage, Cheeky Canvas played a pivotal role in elevating brand recognition, engagement, and networking opportunities. By leveraging their expertise in graphic design and digital experiences, we successfully conveyed DIRTT's value propositions and ensured a memorable and impactful trade show experience for attendees

Interior Construction Tradeshow | Chicago, IL

Zoolights Rebrand 

Calgary Zoo | Calgary, AB

Unleashing Magic and Tradition

How Cheeky Canvas Transformed Calgary Zoo's ZOOLIGHTS Brand for Unforgettable Holiday Experiences


In mid-2018, the Calgary Zoo recognized the need to revamp their renowned ZOOLIGHTS brand. While the marketing team appreciated some of the previous taglines and photography, they sought a refreshed logo and a new artistic direction to elevate the brand's impact.

The Calgary Zoo brand holds a special place in people's hearts and minds, whether it be the cherished memories made during a visit to the park or the profound impact of their conservation programs on individuals worldwide.

Drawing inspiration from the enchanting glow of the Aurora Borealis, the revitalized ZOOLIGHTS brand leverages the zoo's existing creative elements and comes to life through a cohesive visual identity, messaging, and tone.

ZOOLIGHTS has become synonymous with Calgary's beloved holiday tradition, attracting visitors year after year to partake in the festive experience. As a tribute to the loyalty of its members and visitors, the letters "O" in the word "ZOO" cleverly unite to form an infinity symbol, symbolizing the Calgary Zoo's commitment to creating everlasting memories for all ZOOLIGHTS attendees.

A brand refresh for the Calgary Zoo's ZOOLIGHTS not only revitalized its visual appeal but also reaffirmed its status as a cherished tradition. By maintaining a consistent and compelling brand presence, the Calgary Zoo ensures that its message resonates with its audience and continues to inspire visitors to create unforgettable moments year after year.