Creating an experience that brought the global aviation community together. The DHC All Operators Conference welcomed operators, customers, suppliers, and aviation professionals from around the world to reconnect, exchange knowledge, and celebrate the aircraft that connect communities every day. Rather than approaching the conference as a series of individual deliverables, my goal was to create a cohesive experience that encouraged attendees to explore, participate, and conne

Using environmental graphics to transform a showroom into an experience. The Dallas Design Experience Center was created to inspire architects, designers, dealers, and clients by showcasing the possibilities of modular construction. While the architecture demonstrated what DIRTT could build, my role was to shape how people experienced the space. Rather than adding graphics to the environment, the goal was to make them feel like they belonged there, creating an experience that

Bringing the De Havilland Defence story to life through immersive storytelling. De Havilland Canada & Friends Day marked the public introduction of De Havilland Defence, welcoming government leaders, industry partners, employees, media, and aviation enthusiasts to explore a new chapter in the company's history. Rather than creating a traditional open house, the goal was to guide visitors through a carefully curated experience that celebrated DHC's legacy while introducing its

Using environmental graphics and digital experiences to transform a conference into an immersive brand experience. Reception space in the Chicago Design Experience Centre Connext brought together architects, designers, contractors, dealers, and clients to experience DIRTT's approach to industrialized construction. More than a conference, it was an opportunity to immerse attendees in the brand through thoughtfully designed spaces, interactive content, and memorable experiences

Building a brand experience that put pets and their owners at ease. Choosing a veterinarian is deeply personal. Before someone ever books an appointment, they're looking for reassurance, trust, and the confidence that their pet will be cared for like family. For Canyon Meadows Veterinary Clinic, the goal wasn't simply to refresh a visual identity. It was to build a brand that reflected the compassion, professionalism, and warmth patients would experience the moment they walke

Refreshing a holiday tradition that generations of Calgarians call their own. ZOOLIGHTS sign installation at Calgary Zoo entrance For many Calgarians, ZOOLIGHTS is more than an annual event. It's a family tradition. Every holiday season, visitors bundle up, wander beneath millions of lights, and create memories they'll carry with them for years to come. The opportunity wasn't to reinvent ZOOLIGHTS. It was to refresh a beloved brand while preserving the nostalgia, wonder, and

Creating an experience that honoured De Havilland Canada's legacy while celebrating the people shaping its future. Custom laser engraved shovels The groundbreaking of De Havilland Field marked the beginning of a bold new chapter for De Havilland Canada. With just three weeks to plan and execute the event, our team transformed an active construction site into a memorable experience for nearly 700 employees, government leaders, industry partners, owners, and media. Every detail