Creative Strategy

Designing a brand experience for one of aerospace's premier global events. Attendees enjoy the airshow from the De Havilland Canada chalet balcony. The Farnborough International Airshow is one of the aerospace industry's premier events, where every interaction shapes perception. For De Havilland Canada, the 2,150 sq. ft. customer chalet became more than a hospitality space—it was a fully immersive brand environment designed to showcase the company's products, capabilities and

Connext brought together architects, designers, contractors, dealers, and clients to experience DIRTT's approach to industrialized construction. More than a conference, it was an opportunity to immerse attendees in the brand through thoughtfully designed spaces, interactive content, and memorable experiences. Every element was designed to encourage exploration, spark conversation, and demonstrate the possibilities of the built environment.

The DHC All Operators Conference welcomed operators, customers, suppliers, and aviation professionals from around the world to reconnect, exchange knowledge, and celebrate the aircraft that connect communities every day. Rather than approaching the conference as a series of individual deliverables, my goal was to create a cohesive experience that encouraged attendees to explore, participate, and connect with one another throughout the event.