Brand Experience

Designing cohesive experiences across physical and digital touchpoints.

A CANADIAN BRAND ON THE WORLD STAGE

Designing a brand experience for one of aerospace's premier global events. Attendees enjoy the airshow from the De Havilland Canada chalet balcony. The Farnborough International Airshow is one of the aerospace industry's premier events, where every interaction shapes perception. For De Havilland Canada, the 2,150 sq. ft. customer chalet became more than a hospitality space—it was a fully immersive brand environment designed to showcase the company's products, capabilities and

CREATING A SENSE OF PLACE

The Dallas Design Experience Center was created to inspire architects, designers, dealers, and clients by showcasing the possibilities of modular construction. While the architecture demonstrated what DIRTT could build, my role was to shape how people experienced the space.

THE BEGINNING OF SOMETHING BIGGER

Bringing the De Havilland Defence story to life through immersive storytelling. De Havilland Canada & Friends Day marked the public introduction of De Havilland Defence, welcoming government leaders, industry partners, employees, media, and aviation enthusiasts to explore a new chapter in the company's history. Rather than creating a traditional open house, the goal was to guide visitors through a carefully curated experience that celebrated DHC's legacy while introducing its

DESIGNED TO CONNECT

Connext brought together architects, designers, contractors, dealers, and clients to experience DIRTT's approach to industrialized construction. More than a conference, it was an opportunity to immerse attendees in the brand through thoughtfully designed spaces, interactive content, and memorable experiences. Every element was designed to encourage exploration, spark conversation, and demonstrate the possibilities of the built environment.

CREATING EXPERIENCES THAT CONNECT

The DHC All Operators Conference welcomed operators, customers, suppliers, and aviation professionals from around the world to reconnect, exchange knowledge, and celebrate the aircraft that connect communities every day. Rather than approaching the conference as a series of individual deliverables, my goal was to create a cohesive experience that encouraged attendees to explore, participate, and connect with one another throughout the event.