For many Calgarians, ZOOLIGHTS is more than an annual event. It's a family tradition. Every holiday season, visitors bundle up, wander beneath millions of lights, and create memories they'll carry with them for years to come.

Some stories don't need to be louder. They need to be heard. It's Just a Hiccup is a deeply personal book that offers encouragement, perspective, and hope to readers navigating life's challenges. My role was to create a visual experience that supported the author's message, allowing the story to take centre stage while making it approachable, engaging, and easy to connect with.

Designing a brand experience for one of aerospace's premier global events. Attendees enjoy the airshow from the De Havilland Canada chalet balcony. The Farnborough International Airshow is one of the aerospace industry's premier events, where every interaction shapes perception. For De Havilland Canada, the 2,150 sq. ft. customer chalet became more than a hospitality space—it was a fully immersive brand environment designed to showcase the company's products, capabilities and

The Dallas Design Experience Center was created to inspire architects, designers, dealers, and clients by showcasing the possibilities of modular construction. While the architecture demonstrated what DIRTT could build, my role was to shape how people experienced the space.

Bringing the De Havilland Defence story to life through immersive storytelling. De Havilland Canada & Friends Day marked the public introduction of De Havilland Defence, welcoming government leaders, industry partners, employees, media, and aviation enthusiasts to explore a new chapter in the company's history. Rather than creating a traditional open house, the goal was to guide visitors through a carefully curated experience that celebrated DHC's legacy while introducing its

Connext brought together architects, designers, contractors, dealers, and clients to experience DIRTT's approach to industrialized construction. More than a conference, it was an opportunity to immerse attendees in the brand through thoughtfully designed spaces, interactive content, and memorable experiences. Every element was designed to encourage exploration, spark conversation, and demonstrate the possibilities of the built environment.

Some brands tell you what they do. The strongest brands show you why they exist. De Havilland Canada's corporate brand film was created to capture the spirit of a company whose aircraft have connected some of the world's most remote communities for nearly a century. More than a showcase of products, the film celebrated the people, craftsmanship, and purpose behind one of Canada's most iconic aerospace manufacturers.

Devil's Head Coffee began with a passion for great coffee, adventure, and the outdoors. With the logo already in place, the opportunity was to build everything around it, creating a cohesive brand experience that reflected the founders' personality and connected with customers at every touchpoint.

Building a brand experience that put pets and their owners at ease. Choosing a veterinarian is deeply personal. Before someone ever books an appointment, they're looking for reassurance, trust, and the confidence that their pet will be cared for like family. For Canyon Meadows Veterinary Clinic, the goal wasn't simply to refresh a visual identity. It was to build a brand that reflected the compassion, professionalism, and warmth patients would experience the moment they walke

Creating an experience that honoured De Havilland Canada's legacy while celebrating the people shaping its future. Custom laser engraved shovels The groundbreaking of De Havilland Field marked the beginning of a bold new chapter for De Havilland Canada. With just three weeks to plan and execute the event, our team transformed an active construction site into a memorable experience for nearly 700 employees, government leaders, industry partners, owners, and media. Every detail

The DHC All Operators Conference welcomed operators, customers, suppliers, and aviation professionals from around the world to reconnect, exchange knowledge, and celebrate the aircraft that connect communities every day. Rather than approaching the conference as a series of individual deliverables, my goal was to create a cohesive experience that encouraged attendees to explore, participate, and connect with one another throughout the event.