Storytelling

Designing a brand experience for one of aerospace's premier global events. Attendees enjoy the airshow from the De Havilland Canada chalet balcony. The Farnborough International Airshow is one of the aerospace industry's premier events, where every interaction shapes perception. For De Havilland Canada, the 2,150 sq. ft. customer chalet became more than a hospitality space—it was a fully immersive brand environment designed to showcase the company's products, capabilities and

The Dallas Design Experience Center was created to inspire architects, designers, dealers, and clients by showcasing the possibilities of modular construction. While the architecture demonstrated what DIRTT could build, my role was to shape how people experienced the space.

Bringing the De Havilland Defence story to life through immersive storytelling. De Havilland Canada & Friends Day marked the public introduction of De Havilland Defence, welcoming government leaders, industry partners, employees, media, and aviation enthusiasts to explore a new chapter in the company's history. Rather than creating a traditional open house, the goal was to guide visitors through a carefully curated experience that celebrated DHC's legacy while introducing its

Connext brought together architects, designers, contractors, dealers, and clients to experience DIRTT's approach to industrialized construction. More than a conference, it was an opportunity to immerse attendees in the brand through thoughtfully designed spaces, interactive content, and memorable experiences. Every element was designed to encourage exploration, spark conversation, and demonstrate the possibilities of the built environment.

Some brands tell you what they do. The strongest brands show you why they exist. De Havilland Canada's corporate brand film was created to capture the spirit of a company whose aircraft have connected some of the world's most remote communities for nearly a century. More than a showcase of products, the film celebrated the people, craftsmanship, and purpose behind one of Canada's most iconic aerospace manufacturers.

Some stories don't need to be louder. They need to be heard. It's Just a Hiccup is a deeply personal book that offers encouragement, perspective, and hope to readers navigating life's challenges. My role was to create a visual experience that supported the author's message, allowing the story to take centre stage while making it approachable, engaging, and easy to connect with.

The DHC All Operators Conference welcomed operators, customers, suppliers, and aviation professionals from around the world to reconnect, exchange knowledge, and celebrate the aircraft that connect communities every day. Rather than approaching the conference as a series of individual deliverables, my goal was to create a cohesive experience that encouraged attendees to explore, participate, and connect with one another throughout the event.