The Dallas Design Experience Center was created to inspire architects, designers, dealers, and clients by showcasing the possibilities of modular construction. While the architecture demonstrated what DIRTT could build, my role was to shape how people experienced the space.

Bringing the De Havilland Defence story to life through immersive storytelling. De Havilland Canada & Friends Day marked the public introduction of De Havilland Defence, welcoming government leaders, industry partners, employees, media, and aviation enthusiasts to explore a new chapter in the company's history. Rather than creating a traditional open house, the goal was to guide visitors through a carefully curated experience that celebrated DHC's legacy while introducing its