Devil's Head Coffee began with a passion for great coffee, adventure, and the outdoors. With the logo already in place, the opportunity was to build everything around it, creating a cohesive brand experience that reflected the founders' personality and connected with customers at every touchpoint.

Building a brand experience that put pets and their owners at ease. Choosing a veterinarian is deeply personal. Before someone ever books an appointment, they're looking for reassurance, trust, and the confidence that their pet will be cared for like family. For Canyon Meadows Veterinary Clinic, the goal wasn't simply to refresh a visual identity. It was to build a brand that reflected the compassion, professionalism, and warmth patients would experience the moment they walke

For many Calgarians, ZOOLIGHTS is more than an annual event. It's a family tradition. Every holiday season, visitors bundle up, wander beneath millions of lights, and create memories they'll carry with them for years to come.

Some stories don't need to be louder. They need to be heard. It's Just a Hiccup is a deeply personal book that offers encouragement, perspective, and hope to readers navigating life's challenges. My role was to create a visual experience that supported the author's message, allowing the story to take centre stage while making it approachable, engaging, and easy to connect with.